Content That Converts
by HPU MENTORING
From post and hope,
To getting paid
System has $1.5M+ in verified results.
System has $1.5M+ in verified results.
Start creating content that can't be ignored so you can run the business you've always wanted to
and live life on your terms.
I built a A $500K+ coaching business before I ever taught anyone else how to do it.
Now my clients are quitting their full time jobs too.
Running a 20k/m+ business requires 3 key things
Content that uniquely delivers and stands out
Conversion systems for turning viewers into buyers
A service that is worth committing to for your customers
Applications reviewed within 48 hours · 18 spots per month
Give me 5 minutes...
Here's the deal
I'm here to get one thing done with you.
Turn your content into a conversion machine where every post generates $, not just likes.
Help you build a product that people actually want, get great results from and brag about.
So you can live your life doing shit that lights you up. Like for me, driving a ridiculous dad car, knowing all the best 5* steak places to go to and training JJ twice a day.
This is where you are right now
CONTENT
Your content is bland and has you thinking the algorithm hates you
You think going viral is the only way to make money
You speak to everyone in hopes of increasing your revenue, only to alienate any potential buyers
CONVERT
Content doesn't deliver so your dms say "I'll start later" and they never do.
Your DM's are still just friends and not "how do i start"
You get interest, but they often look and don't buy.
COMMIT
After a lucky sale, they churn out before getting a result
You have no clear roadmap or program structure for them to follow so they leave
You realise - even if you 3x'd your sales, your program can't keep them long term
Running a 20k/m+ business requires 3 key things
Content that stands out and generates interest for your business
A way to turn that interest into $
A program that gives them insane results that keep them long term
Applications reviewed within 48 hours · 18 spots per month
Give me 5 minutes...
Here's the deal
I'm here to get one thing done with you.
Turn your content into a conversion machine where every post generates $, not just likes.
Help you build a product that people actually want, get great results from and brag about.
So you can live your life doing shit that lights you up. Like for me, driving a ridiculous dad car, knowing all the best 5* steak places to go to and training JJ twice a day.
Here's the problem with your current model
Your content is bland and has you thinking the algorithm hates you
You think going viral is the only way to make money
You speak to everyone in hopes of increasing your revenue, only to alienate any potential buyers
CONVERT
Content doesn't deliver so your dms say "I'll start later" and they never do.
"I don't have the money right now"
You get interest, but they often look and don't buy.
COMMIT
After a lucky sale, they churn out before getting a result
You have no clear roadmap or program structure for them to follow so they leave
You realise - even if you 3x'd your sales, your program can't keep them long term
Things need to change,
Here's how.
What we’ll use
The Magnetic Content Model™
The Audience Audit™
The Warm to Hot Blueprint™
The Nurture Matrix™
The Client Success Roadmap™
The Sticky Program Formula™
How the 12 months work
Phase 1 is about setting the foundation. We’ll begin with a custom game plan tailored to your 12-month objectives and identify the most critical strategies for your first 30-60 days.
These first 90 days are all about making your investment back so everything after is pure profit.
After the first 2 months, we enter Phase 2: Growth.
We’ll remove constraints, scale what works, and turn your content into a reliable driver of $20k/month and beyond.
Every 6 weeks we'll asses your wins, new constraints and gameplan for the next 6 weeks ensuring you know exactly what to do every step of the way.
Current student wins
From "I have a hobby" to "I run a business" in 3 phases
And no, you don't need a giant personal brand, run sales calls or spend a tonne in ads.
Phase 1 - Find your who and what
0-30 days
Phase 1: Fix your Offer (So People Actually Want It)
Rework what you’re selling so it’s a no-brainer
Make it clear, specific, and easy to say yes to
Phase 2 - Create Banger Content
30 - 60 days
Phase 2: Fix the Content (So It Starts Conversations)
Shift from “value content” → “conversion content”
Build a simple engine so you always know what to post
Turn views into inbound messages
Phase 3 - Get Paid
60-90 days
Phase 3: Fix the Conversion (So Conversations Turn Into Cash)
Use the Conversion Doc to close without calls
Turn interest into 3–5 clients fast
Then rinse and scale into daily sales
That’s the whole thing.
What we do together inside the group
Whether it’s creating content that attracts, developing systems to convert warm leads, or nurturing clients into brand advocates - each step is purpose built for you to win.
Current student wins
1. Pinpoint constraints
We’ll guide you through The Audience Audit to pinpoint the biggest constraints in your current messaging and have your audience find you.
2. Weekly hands-on support
Every week, you’ll receive personalized guidance from me. We’ll monitor your progress, celebrate your victories, like hitting a $5k jump, and adjust strategies if needed.
3. Weekly workshops and masterminds
Participate in weekly workshops, skill sessions, masterminds, sharing the newest strategies and tools to keep you ahead and focused on action.
4. Direction when you hit a roadblock
Rest assured, I’m here to fine-tune your strategies, assess campaigns, and provide direction whenever you hit a roadblock.
5. 6 week review
Every 6 weeks, we come together on Zoom to review, identify your current constraints, activate the next strategy in your roadmap, and map out your next steps based on where you need the most work.
Who this case study group is for
- A business owner currently earning between $2k and $10k/month
- Active on Instagram and posting regularly
- Capacity to bring on new clients weekly
- Proactive and action-oriented
- You won’t be put off by my hilarious accent or frequent profanity
It’s not for you if:
- You’ve hired 7 coaches and it’s been all their fault, I won’t be the 8th
- You want all the work done for you — this is done together
- You can’t commit to 2-4 hours a week in building out your business
Let me level with you
I hate doing things i don't love to do and if you're my ideal client, you're like me.
So... if this isn't for you and you don't love every minute of your new business
You attend the calls/watch recordings, complete the modules, post the content, implement the tools — and you don’t double your investment in 12 months, I’ll buy your spot back, in full, no questions asked.
Questions you might have
How much time do I need each week?
You need 2-4 hours a week to build out your business, attend the calls or watch recordings, and implement the tools. If you can’t commit that, this isn’t for you.
What if I don’t have a big audience?
You don’t need one. The outcome of this group is to help you leverage your content to start making $20k/month and beyond, no wasted spending on ads, fancy funnels, or massive audience necessary.
What if I’ve tried other coaches or programs?
If you’ve hired 7 coaches and it’s been all their fault, this won’t fix that. This is done together. You’re expected to take action, implement, and be proactive.
How is this delivered?
You’ll join a 12-month case study group with 1x live workshop/week + Q&A, community access, a personal roadmap, and weekly touch points so you’re not doing this alone.
What if I don’t make my money back?
If you attend the calls or watch the recordings, complete the modules, post the content, and implement the tools — and you don’t double your investment in 12 months, I’ll buy your spot back in full, no questions asked.
Ready to join Content That Converts?
If that sounds like you...
Step 1. Apply below
Step 2. We’ll assess your application and confirm if accepted within 48 hours
Step 3. Get you onboarded, set up and moving in the right direction
Apply to the case study group
Spots are limited to 18 per month